Support

Support

Reseller Program

The Reseller Group – Tiers 4 through 1, represent those resellers who have sold less than 100 units in our fiscal year (April – March). All resellers in this group must restart at tier 4 each year.

  • VAR 4 - The entry level tier extends to the point where the reseller has sold 24 units in our fiscal year (April – March). Each reseller that has sold less than 100 units in our fiscal year will automatically reset to this tier on April 1st.
  • VAR 3 – This tier extends from 25 camera units sold to 49 camera units sold. Each reseller that has sold less than 100 units in our fiscal year will automatically reset to Tier 4 on April 1st.
  • VAR 2 – This tier extends from 50 camera units sold to 74 camera units sold. Each reseller that has sold less than 100 units in our fiscal year will automatically reset to Tier 4 on April 1st.
  • VAR 1 – This tier extends from 75 camera units sold to 99 camera units sold. Each reseller that has sold less than 100 units in our fiscal year will automatically reset to Tier 4 on April 1st.

The Partner Group – Partner, Preferred Partner, and Premier Partner, represent those resellers who have sold over 99 units in a fiscal year. Partner status is automatically extended to the end of our next fiscal year following the point where the reseller achieved 100 camera units sold. This provides greater price stability and larger margins allowing partners to invest in marketing actions and solution packaging around our products. Partner resellers are afforded a greater “touch” rate from Ricoh staff and provided opportunities to engage Ricoh staff directly when solution proposals require manufacturer’s presence and support. Sales force training and solution development services are also made available at no extra charge.

These resellers represent more than a distribution relationship to Ricoh and are expected to build and review business plans with channel managers and provide forecasts to ensure manufacturing is prepared to provide inventory when needed. Partner resellers are expected to maintain internal inventory of cameras and accessories. Partner resellers are afforded special promotional programs not offered to lower tier resellers. Partner resellers are provided the opportunity to register opportunities and request special pricing. Special pricing if granted will be protected and only available to the reseller who’s request was approved. See the special pricing guidelines for more details.

  • Partner – This tier extends from 100 camera units sold to 299 camera units sold. Resellers who achieve this tier have until the end of the following fiscal year to cross the threshold again before being reset to Tier 4.
  • Preferred Partner – This tier extends from 300 camera units sold to 499 camera units sold. Resellers who achieve this tier have until the end of the following fiscal year to cross the threshold again before being reset to Tier 4.
  • Premier Partner – This is the top tier and is reserved for those resellers who achieve 500 or greater camera units sold in our fiscal year. Resellers who achieve this tier have until the end of the following fiscal year to cross the threshold again before being reset to Tier 4. These resellers will be assigned a single channel manager and given access to our marketing organization for campaigns and special promotional activities. Benefits include custom brochure design assistance, trade show / event booth staffing assistance, opportunities to staff Ricoh booths at trade shows / events as well as preferred lead referral.

Program structure, pricing, and benefits are subject to change without notice.

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